Try, just for a moment to imagine a world without colour. Can you? Okay so now think about how colours make you feel. Is that a little more challenging? For some reason, we can’t get our head around the idea that colour can influence how we feel. Think about a soft blue… and feel relaxed! Think about vivid orange and you are likely to feel invigorated, right?

Okay so now imagine walking into a house that is painted in bright orange with accents of purple and pea green. How do you think you would be feeling? Okay, that is an extreme example, but it does illustrate how colours can affect how easily you sell your home.

While everyone reacts to colours whether they realise it or not, there are many factors that influence the reaction. So far, we have been unable to predict how people will interpret and respond to the colours around them but there are some things we know for sure.

An individual’s culture, gender, age, emotional state and their experiences will have an impact on their reaction. Their mood as well as the appearance and combination of the colours themselves can also affect the reaction. It is true to suggest also that those reactions may vary in type and intensity from person to person.

Research into colour psychology isn’t solely for academic purposes. Many aspects of marketing and advertising focus on the impact colours have on peoples buying choices. Logos are often designed with colour psychology in mind. People even consider the choice of colours in aspects of dress like fashion and uniforms and the décor of rooms like hospital rooms and nurseries.


The cause of an individual’s psychological and physical reactions to colour isn’t entirely nailed down. It would be a mistake to confuse natural reactions with colour symbolism. This will generally include learned cultural associations. These could be political, linguistic, religious, historical, mythical or contemporary associations. An example would be where you associate the colour green with refreshing, peaceful feelings. This is a natural reaction where associating it with luck and money is symbolic, cultural and learned.


Take a look at each colour from the list below. How does it make you feel? then read on to see if you had a common reaction.

Red: This is the colour most people have the strongest associations with and reactions to. People will report feelings of strength, courage, aggression and excitement. It can often elicit an increased heart rate and energy level, and it can draw someone’s attention. Whether it’s a stop sign, a Valentine’s day card or a warning label, red will catch the eye.

Orange: Orange can spark some serious reactions, too. People either love it or they hate it. Orange is often linked with flamboyance, energy, comfort and warmth.

Yellow: Yellow is often associated with feeling happy or cheerful. People experience feelings such as enthusiasm, energy, excitement and optimism when seeing yellow. In some shades and amounts, yellow is believed to be mentally and creatively stimulating. In others, it can be associated with cowardice, fear and anxiety.

Green: Green is a colour commonly used in expressions and symbolic associations, and it’s only second to blue as a favourite colour. Natural shades of green can leave us feeling refreshed. It can help us feel balanced and soothed. Other shades of green can invoke sickly, bland or slimy feelings. Green is often symbolic of concepts like peace, envy, luck and fertility.

Blue: The majority of people agree: blue is best! Maybe that’s because this colour can actually trigger the body to produce calming chemicals. Blue invokes words like dependable, loyal, logical and soothing. Feelings of calmness and focus. Some shades can bring feelings that are more dynamic and exhilarating, or cold and distant. Blue also tends to increase worker and athlete productivity.

Purple: Purple is the balance between the liveliness of red and the serenity of blue. Some shades of purples can leave people feeling a little uneasy or introspective. Others can invoke feelings of loyalty, quality, mysticism and wisdom.

Black: Black is a powerful colour. It inspires authoritativeness and other strong, sometimes overwhelming, emotions. Black can be associated with grieving in the Western hemisphere, but head East and the colour white makes people think of mourning.

Brown: Brown often conjures up feelings of stability and naturalness. People report experiencing feelings of reliability when they see brown and a sense of order and wholesomeness.

These are just a few of the main basic colours. You can actually see millions of colours.

Colour psychology has many practical applications. These include the colour selection for new medications to Web design and marketing.

Using Colour Psychology when Selling your HomePainting your house white is the safest course to take if you are looking for a fast sale when your house goes on the market.

Colour psychology can definitely be a factor in home sales. That means both inside and outside the home. If you have a house to sell, one of the best things you can do to improve your chances of a sale at the price you want is to apply a fresh coat of paint. You should do it before the house you get an appraisal and definitely before it hits the market.

Your Homes Exterior

Let’s be honest it doesn’t matter how much you love orange or purple, it would be a mistake to paint your house either of those colours. The most important thing to think about is what a buyer will be looking for. You must appeal to the number of potential buyers possible.

There is no doubt that white is the safest bet. But you need to think about how that will fit in with other homes in the area. It’s a great idea to chose colours that will blend well or complement your neighbours’ properties. One mismatched house can ruin the value of homes up and down the street. Here’s a rundown of popular potential colours for your house’s new look:

  • White
  • Gray
  • Blue
  • Tan/Brown
  • Cream
  • Beige
  • Green
  • Yellow
  • Red

While some brighter colours do appear at the bottom of the list, the muted colours at the top are the ones that we recommend. As a property styling agency, we work with clients on the presentation of their properties on a daily basis. We are seeing much greater offers where one of the more neutral colours is used.

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It helps to project the idea that your house is bright, clean and spacious. Light and neutral colours also help the house appear newer and fresh. And add to this that light colours are less likely to fade over time, you are onto a winner.

When it comes to the facias, shutters and doors, you can be a little more adventurous. Going with the neutral shades is still a safe bet, but you have more freedom to be a little wilder. If painting the entire exterior of your house is challenging, this is where you should concentrate your efforts. The front door is key to projecting a welcoming and warm ‘Hello”. Bright blues and reds work well.

When choosing highlight colours, keep a close watch on the way the colours interact with each other. You can break a house-painting scheme if you get this wrong! If you don’t have much of an eye for this sort of thing, consider hiring a styling and staging company to help guide you. They will help you get the right matches.

Staging the Interior of Your House with Paint.

The same elements are important when you are painting inside your home. Light, neutral colours will make your rooms look more spacious. An almost white is the most popular and effective choice. With a primer, it can cover dirt and stains and out of style colour schemes you would be wise to conceal.

If you can’t paint all the interior areas of your home, focus on the first room buyers will enter. Make sure that you wow them as they walk through the door. It is also worth addressing any problem areas and smaller rooms which could be enhanced with a coat of space-enlarging paint.